B. Google is Stupid and needs to start contextual thinking

So according to my previous statement, once you turn giant, you may end up dead. At this point, Facebook, Google and Apple are in the same boat. They are vast giants with loads of cash, working and investing a lot to stay innovative and relevant. They will remain so the next decade the least, well, that’s Google and Apple, since one is a hardware manufacturer that takes seemingly longer to kill off, and the other one is very much embedded into our daily lives and has a large number of IP. Facebook though, is going to feel the punches, unless they can enter a new branch [By now, Facebook is looking into the usage of bots, which may be come an interesting service/communication tool]

It annoys me that Google hasn’t been very innovative with the Google search engine. By now Google is huge, has a lot of wealth, resources and intelligence, but it doesn’t seem like any of that has gone into the one thing that made them big in the first place. And the search engine still has a lot of potential, and for years, the search engine hasn´t been fulfilling its full potential. Therefore, Google is stupid [not really Google, you guys are awesome, please hire me, please]

Why is Google stupid?

For starters, It doesn’t use context let alone sub-context. Google knows a lot about you, more than most of us think, its tracks all your data. But it doesn’t quite use your data to assist you. Google only operates when spoken to. It’s a very passive system. For example:

Stupid Google:

  1. I search for a TV I would like to buy
  2. I’ve found my TV and I’m ready for my purchase
  3. I’ve purchased my TV and for the following two months TV screens are being advertised EVERYWHERE.

It must be clear to that I have no function for another TV after I’ve just purchased one. It even might anger me seeing deals that weren’t there when I bought the first one and could have saved money. There is another way Google could have handled this:

Semi-intelligent Google:

  1. I search for a TV I would like to buy
  2. I’ve found my TV and I’m ready for my purchase
  3. I’ve purchased my TV and for the following months several electronics that compliment my TV are being shown. Google might suggest:
    1. A Xbox ONE would go nicely for that TV
    2. We think (we know you haven’t got one) a 5.1 Dolby Sound system be swell with that TV of yours
    3. How about you get Netflix for free the following three months?

See the point I’m making? But the example above is just an example what Google should and can do based upon your previous search options, just the context. It’s not that hard,  I got another one example, that next to using context of the search entry also uses other information from other data entries.

Example two:

  1. I’m at my gym
  2. I wonder at what time it closes
  3. Being lazy, I look up my gym on Google instead of walking to the entree door to look at the schedule
  4. Google thinks I’m super interested in this Gym. To assist me with my weight loss, it going to show advertisements of this gym EVERYWHERE for the following two months

So now it just becomes silly. I’ve always got my locations setting on, and if I wouldn’t Google still knows where I am by through my IP connecting tot their servers, roaming, or the WIFI from the gym. Nonetheless, I’ve been visiting this gym for the last 4 years, Google knows I come here 3 days a week. Why would it bother showing me advertisements of this gym (paid advertisements) while I’m already attending it?

Google needs to start profiling

Here am I thinking, with all the information Google collects on me, its building a vast profile of things I do, like, think off, look at, attend, dislike, etc. But still the content that is showed to me is completely random! If that is any different to you please tell me that I got it all wrong.

If there was such a thing as profiling, advertisements could even make our life’s easier. The whole purpose Google advertisements is ‘aiding’ us with the information and purchase to whatever products we are interested in, it would just be helpful it Google could help us beforehand, before this interest.

Another example:

  1.  Looking at restaurants often over a course of long period probably indicates that I’m an social person* who like goes out for dinner often. Therefore ads could return in interval even before I’m searching for it myself. But nu-uh.
    *I do wonder: Google has my contacts and their phone numbers, if they have an android device it’s probably even easier but any other service of Google being connected will work to find the users location. Does Google know, or have the ability to track, when and with who I hang out with?

Also, I don´t think Google really takes into account the successfulness of a search entry. Strangely though, a Google search tells me that Google has a success rate of 66%, meaning 2/5th of us have to keep on looking after their first try. But the number is probably correlated towards the content your searching for. If I quickly Google for the TV guide, there is likely a 100% I find it, but still Google would deem it necessary to display content afterwards upon this search. It will also be affected by content Google shows directly in the searchresults, such as the weather.

What have we learned

It seems to me that Google just doesn’t care about my previous searches and also doesn’t seem to do that much with location tracking, besides using it for location based advertisements of things you´ve searched yesterday, again, giving the feeling that it’s also not very in touch if or not a search has been successful. Why pain me better looking pair of shoes when I just bought one?

To summarize what Google doesn’t seem to do:

  1. It doesn’t take into account the successfulness of searches
  2. It doesn’t use the passing of time in its algorithms.
  3. Although there is an impressive algorithm, its seems it can’t do complex math:
    1. Combining stored data, such as previous visited locations and previous search entries with new ones
  4. It doesn’t seem to store a profile so it can push campaigns towards you.

These are thing Google doesn’t do, but there is a dormant intelligence in Google and with it Google could make custom targeted profiles on every user it has and many more functions. It made me think about how information comes to us. That there is a lot of effort from us users to receive information. Read my next item on Probable Usefulness, a step to SMART, in this chapter i will describe how i believe providers such as Google, Facebook and Microsoft can support users even better with already present, but dormant, intelligence and additional services.

 

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